If you have been even a casual user of LinkedIn over the last several years, you’ve probably noticed a shift in your feed away from basic networking and job seeking posts to an endless stream of faux business thought leadership, personal information over-sharing, and novel-length screeds about a job change . Some call it “broetry.”
Very little of it has to do with actual thought leadership or innovative ideas. Instead of sharing an actual point of view, most posts pose a question that is meant to be a thought provoking query on the current state of [insert industry here]. Reading this content has the opposite effect on my brain. It makes it shrivel up and hide, rendering me essentially comatose until I manage to close my browser tab. The only real meaningful takeaway I’ve ever had from scrolling through LinkedIn is “what am I doing here?”
So with that in mind, I present to you:
Thoughts I’ve had while reading posts in my LinkedIn feed:
Who hasn’t worked at Shopify?
Oh cool, Gavin got an internship at a bank for the summer. Wait, who’s Gavin?
Why are all these people proud of an advertising campaign for mouth wash?
That guy I went to high school with who exclusively listens to punk rock just started a job at Facebook
I guess “Winding down” is business jargon for “Going out of business”
That guy posts more photos of himself here than most people put on Instagram
The only thing this entrepreneur is disrupting is me having a good day
I used to go snowboarding with the CEO of that junk collection company
Do… do people on here think Jeff Bezos is good?
Oh no, they think Elon Musk is even better
It’s too bad that woman’s son gets bullied at school. He does look like a nerd tho
You know what, I don’t agree
—Glengarry Glenn Haas